Kraft Foods Inc Strategic Planning and Management

Organizational Background- In 21st century business culture, strategic planning is one of the more important requirements for any organization. Modern organization are so highly complex and vastly competitive that the old template of improving efficiency and the bottom line is no longer all it takes to be successful. Instead, continued reinvention of both the companys product line and industry capabilities is not only necessary, but will help decide which companies succeed and which fail (Porter, 1998). Kraft Foods is an example of a complex and innovative company. It is the largest branded food and beverage company in North America and the second largest globally. It operates in over 150 countries worldwide with a number of the worlds preferred food brands. Kraft holds more than 35 major brands with over a century of successful sales: Oscar Mayer, Maxwell House, Jell-O, and Velveeta. In 2011 the company posted revenues of over $54 billion and continues to employee over 125,000 peopl e worldwide (www.kraftfoodsgroup.com). Tangible Resources - Resources, of course, are both physical and human. Resource based strategic management emphasizes what the organization can bring to the marketplace based on their particular level of expertise building great computers, having a unique product, etc. The strategic model of resource based planning is an ongoing process that is continuously looking at ways in which the company can find better solutions to issues of efficiency and useShow MoreRelatedSmart Cookie : Global Expansion Essay1613 Words   |  7 Pagesgoods or rather products most likely unheard of/not familiar only operating in America or their domestic countries (Siegert, 2011). The objective of this report is utilizing the SWOT analysis to determine quickly the international markets that Kraft Foods need to enter and venture and also ways of developing strategies for the new products. One of the most influential and powerful weapons of a corporation has in the globe to get into global markets in their r espective reputation. Apparently, moneyRead MoreMgt599 Module 1 Case Assignment Essays1694 Words   |  7 PagesKraft Foods Group, Inc. Mission, Vision, Values and Goals Course Number: MGT599 Trident University Dr. Nanette Scarpellini Metz April 22, 2013 Abstract Kraft Foods Group, Inc. has a mission and vision statement that accurately reflects the strategic business plan and encompasses their brand. These statements have been effectively written to be mutually supporting and provide the roadmap for continued success. Based upon Kraft’s mission and vision statement, the company has developedRead MoreKraft Foods Group Inc.1392 Words   |  6 Pages‘ Kraft foods group Inc. is an equal employment employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals. As an equal opportunity employer, Kraft foods are committed to a diverse and inclusive workforce’ (Kraft Foods Group Inc. 2012). The human resource department of Kraft foods has this strong statement which provides a clear and distinctive image of what the company has to offer. This highlights Kraft’s foods differences in comparisonRead MoreMgt599 Module 1 Case Assignment Kraft Essay2708 Words   |   11 PagesRunning Head: KRAFT FOODS Kraft Foods MGT 599 Module 1 Case Assignment Abstract Kraft Foods established in 1903 has been in existence for over a century and is a household name. Its a company that when spoken of a thought of Mac-n-Cheese or dairy products come to mind but it is so much more. This organization has progressed dramatically over the years buying over other companies, improving existing brands, and introducing new product lines. Today, Kraft Food products include beveragesRead MoreKraft Foods and Corporate Social Responsibility2746 Words   |  11 PagesIndividual Assignment: Kraft Foods and CSR. 2012 Global Challenges Table of Contents Table of Contents 1 1.0 Introduction 2 2.0 Application 3 2.1 Kraft Foods Inc. 3 2.2 PESTEL Analysis 3 2.3 SWOT Analysis 5 2.4 Porters Five Forces 5 2.5 Management at Kraft Foods Inc. 6 3.0 Corporate Social Responsibility 6 3.1 Impact of CSR on Kraft Foods Inc 6 4.0 Conclusion 7 5.0 Recommendations 7 6.0 References 8 1.0 Introduction Management is a term that is usedRead MoreKraft Food Case Study2619 Words   |  11 Pagesstrategies. Kraft Foods Vision Statement †¢ â€Å"Helping People Around the World Eat and Live Better. †¢ â€Å"Make Today Delicious†    The following core values guide Kraft Foods actions as they strive to achieve the mission and vision : -We inspire trust -We act like owners -We keep it simple -We are open and inclusive -We tell it like it is -We lead from the head and the heart -We discuss. We decide. We deliver Step 2: Develop vision and mission statements for the organization. Kraft Foods VisionRead MoreProcessed Cheese and Kraft Foods30876 Words   |  124 PagesKraft Foods 2011 TABLE OF CONTENTS Executive summary(KH) 6 Indroduction(ME) 7 Background/ History of Kraft (ME) 7 Mission Statement(ME) 8 Major Goals(ME) 12 Business(ME) 12 Corporate and Environmental Philosophy(ME) 12 Mission Statement Analysis(ME) 13 Strategic Evolution(KH) 13 Intended Strategies(KH) 14 Emergent Strategies(KH) 16 Stakeholders(CB) 20 Internal(CB) 20 External(CB) 22 Kraft’s Organization and Structure (YL) 23 Purpose of the Report(KH) 26 ExternalRead MoreKraft Case Study7611 Words   |  31 Pages1.0 CASE ABSTRACT In January 1995, Kraft General Foods became Kraft Foods, Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs, in part by building on its history — the legacy of its well-known brands, the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past, with new products such as low-fat and fat-free products in a variety of categoriesRead MoreOreo and Pt Danone Biscuit15809 Words   |  64 PagesANALYZING AND MANAGING FOREIGN MODES OF ENTRY FOR FOOD INDUSTRY (BISCUIT) Oleh : Kelompok 5 Margaretha Pink Berlianto (19090054) Diana Permana (19090062) PROGRAM STUDI MASTER OF MANAGEMENT UNIVERSITAS PELITA HARAPAN JAKARTA 2010 DAFTAR FOREIGN DIRECT INVESTMENT DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA 1. PT Kraft Foods Indonesia. 2. PT Arnott’s Indonesia. 3. PT Ceres Meiji Indotama. DAFTAR IMPORTIR DAN DISTRIBUTOR DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA : 1. PT PandurasaRead MoreOscar Mayer Case Study5146 Words   |  21 PagesOSCAR MAYER: STRATEGIC MARKETING PLANNING 1. COMPANY PROFILE:- Oscar Mayer Foods Corp. is the maker of one of the most venerable and successful food brands currently available on supermarket shelves. The companys sliced meats and other products are sold across North America and in parts of South America and Asia. Oscar Mayers product line includes a wide range of popular meats, including hot dogs, bacon, and pre-packaged lunch combinations. In the early 1990s, the company also tried its hand